#GKRansom 2015
On December 1st, thousands of non-profit organizations and foundations will take to social media to raise funds. This year, Growing Kings used the annual day of giving to raise awareness for their work in a very unique way.
#GKRansom was a Giving Tuesday strategy engaged Growing Kings’ already existing followers on Facebook, Instagram, and Twitter, while attracting others to learn more about the organization. The entire fundraising and communications strategy revolved around a single storyline; Marcus Carson, founder and executive director of Growing Kings, had been kidnapped.
Our ED has been kidnapped! We have 1HOUR to raise $5k #GKRansom or play their game! #BMAGive https://t.co/QWHdwPjxX5 pic.twitter.com/M0omaGBxhW
— Growing Kings, Inc. (@GrowingKings) December 1, 2015
News and updates of Marcus’ kidnapping situation will be released on the organizations Facebook, Twitter, and Instagram accounts. The organization will engage new and existing followers through clues based on national statistics regarding the work being done in the field of boys and men of color, and Growing Kings’ work locally.
We didn’t meet our $5k goal within the hour so the kidnappers say we have to play their game.
According to the kidnapper…
Posted by Growing Kings on Tuesday, December 1, 2015
Even some of our Measures of a Man students got in on the fun!
Our #MeasuresofaMan students wanted to share he answer to our last question before we released the next question……
Posted by Growing Kings on Tuesday, December 1, 2015
Video MSG from Presley, Mr. Carson's daughter. Donate here https://t.co/QWHdwPjxX5 #BMAGive #GivingTuesday pic.twitter.com/tZbf1wmhPK
— Growing Kings, Inc. (@GrowingKings) December 2, 2015
The staff was shown tirelessly looking for Marcus all day…
Our staff is working hard tonight in our office to raise money to find Mr. Carson. Visit bit.ly/1ls0HRz to donate!
#GKRansom #BMAGive
Posted by Growing Kings on Tuesday, December 1, 2015
Throughout the day, our wonderful donors and supporters helped us reach our goal for the day by sharing, liking, commenting, and retweeting all of our posts. With their help we raised over $2,000, through almost 50 donors, within 18 hours. With the daily goal being met it was finally time to get Marcus back and learn the kidnapper’s identity. Little did we know…
❗️ATTENTION❗️ We have found Mr. Carson and you won’t believe who the “kidnapper” was! #GKRansom #BMAGive
…
Posted by Growing Kings on Tuesday, December 1, 2015
Although Giving Tuesday is over, we still need your support! The Campaign for Black Male Achievement (#BMAGive) is awarding the top organizations in three different categories matching funds. There are two ways you can help us WIN:
- Donate. Sweet and simple. Visit our Crowdrise page and give to our campaign. Then, when you’re done, share the page on your Facebook page, Twitter, or through email.
- Engage. Join us on Facebook, Twitter, and Instagram as we continue to spread the word of our #BMAGive campaign and engage with us. Like, comment, and share our posts to help us reach others who may be interested in learning more about our work.